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The role of the broadcast media in the campaign against HIV-AIDS in Nigeria

 Department:Mass Communication  
 By:usericon jessy03  

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Abstract
The aim of this study is to ascertain the role of Broadcast media, particularly the television medium, in educating the public of human immune deficiency virus/acquired immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected person in Kwara state Nigeria using NTA as a medium for case study. It seeks to find out whether the television has been able to really round government support for the containment of HIV/AIDS. Random selection method was adopted and questionnaires were distributed to the participant of these questionnaires were analyzed using simple frequency table and percentages. The result shows that television, as a medium of mass communication has been able to raise awareness on HIV/AIDS through its various programmes, which are geared towards enlightening people about HIV/AIDS or helping the infected person to live positively. Intriguingly and curiously, it was also found that this awareness does not reflect in the attitude of people in terms of risky sexual behaviour as HIV/AIDS infection is still on the increase in the states. Thus, this paper recommends that television progrmame should explore avenues of rallying stakeholders in the fight against HIV/AIDS. ...
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