Marketing research as a survival instrument for small scale enterprises Department: Business Administration and Management By: jessy03 Project ID: 2170 Rating: (3.0) votes: 7Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThis research work treats marketing research as an instrument in the success of small-scale enterprises. The statement of problem of this study deems it fit to verify and investigate the application of marketing research. Concept in small-scale enterprises. This project also wants to look at marketing research if it can serve as tools effectively and efficiently and also if there is any room for improvement. The objective of the study is endeavored to examine the problem involved in the application of marketing research in small-scale enterprises. The research methodology of this study is based on primary and secondary data, the research at the Global Soap and Detergent Industries covers all the departments in the organization, the population size comprises 75 workers and only 40 staff Sample size was selected, this study adopts simple percentage technique to present and analyze. The data gathered via questionnaire, the test and re-test method was also employed in the study to determine the reliability of the data collected from the respondents. Based on the findings, the study has empirically investigated marketing research as a variable in small-scale enterprises it reveals that marketing research has an advisory role in the organization. It can be used to acquire and analyze information and to make a recommendation as to know how marketing problems can be solved the information received has enabled the management to evaluate and appraise the performance of the enterprises. Lastly, from the information gathered and received from the research, it was discovered that marketing research is very essential as a tool, which can bring about the success of small-scale enterprises. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)