Film as a tool for tourism promotion a comparative study of selected Nollywood and Albert Broccolis James Bond films Department: Mass Communication By: Donchika Project ID: 2385 Rating: (3.3) votes: 6Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractIn 1990, scholars estimated that film has about 70 million global viewership. By 2015, the number of viewers had increased to 350 million due to population growth and technological advancement in film viewing devices. Research has established that film has the capacity to induce tourism. Albert Broccolli’s James Bond films have been consistent in their projection of global tourism to the extent that several countries usually lobby to be included in upcoming episodes of the films. Tourism has helped in boosting the economies of several countries: Kenya, the Caribbean, New Zealand, and Australia. Nigeria with all her tourists’ destinations is yet to attract tourists on a large scale. This is mainly because such tourists’ destinations have not been well projected to the world. With the continuous fall in the price of crude oil and the complaints from various state governments about poor internally generated revenues, a major way out is to diversify the economy and tourism is one of the sectors that will help in this regard. The Nigerian film industry, Nollywood, which is the third largest in the world, is an available platform to use to project the country’s tourists’ destinations. This study investigated how tourism themes were projected in James Bond films in order to use them as a template to put Nollywood films on track, tourism wise....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)