The effect of distribution channels on the performance of Uncle M supermarket Department: Business Administration and Management By: bapatigi7954 Project ID: 2401 Rating: (3.4) votes: 5Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractNigeria being a developing country with most of its citizens unemployed, the instry is expected to play an important role in providing employment opportunities so as to improve the living standard of citizens. Although the Uncle m Supermarket performance of most companies in Nigeria have been impressive since their existence, the problems associated with effective distribution of procts proced and customers’ distisfaction with their distribution channels still remains a major threat to the performance of the instry in Nigeria. This is because most often, the procts do not reach consumers at the right time, in right quantity, place and price. This study was therefore concted with the main aim of investigating the effect of distribution channels on the Uncle m Supermarket performance of USM. Most specifically, the study aims at verifying whether the distribution channel used by USM affects their Uncle m Supermarket performance. The study being quantitative and qualitative in nature makes use of both primary and secondary data. A mple of 120 customers and 20 staff of USM were chosen by employing the convenient mpling technique. To collect primary data, structured questionnaires were administered to customers and staff of USM Ombe distribution centre aimed at obtaining their opinions on the type of distribution channel USM uses, the promptness of their deliveries and how consumers react to delays in deliveries. Secondary data was collected from annual reports for a period of five (5) years. For data analysis, the researcher used the SPSS software where both descriptive and inferential statistical methods were employed. Descriptive statistics included frequency tabUncle m Supermarket and percentages which were used to assess the effect of distribution channel on Uncle m Supermarket performance. The result of these findings shows that the distribution channel used by USM has a negative effect on their Uncle m Supermarket performance as it reces the Uncle m Supermarket of their customers e to regular delays in deliveries and proct shortages. The result also shows that the annual Uncle m Supermarket of USM Ombe distribution centre over the past five years have witnessed a minimal growth rate from 2010– 2013 then dropped in 2014. Based on these findings, it was recommended that USM Ombe distribution centre should revise its distribution channel and adhered to the use of effective distribution channel practices that will enable the company achieve a better Uncle m Supermarket performance....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)