The effect of AKBC tv peak milk advertisement on the consumers buying habit Department: Mass Communication By: ichikeobi31 Project ID: 316 Rating: (3.0) votes: 54Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThis research work - the effect of AKBC TV peak milk advertisement in the consumers buying habit. A case study of Ikot Ekpene local government area in Akwa Ibom state. Over the years advertisement has been one of the major ways product and service are been presented to the public in creation of awareness. So many products that are popular now because they have been publicize through the means of advertisement in various ways. This study is to enlighten the public on how the AKBC medium has improved and increased the sales of peak milk and its consumer through TV advertisement. A survey was conducted using questionnaire, interviews and personal observation. The desk research consisted of the consultation of related literature of this topic. The response from the questionnaires were analyzed and tested to established the authenticity of the research hypothesis. However, the work ended with the conclusion that advertisement is one of the major ways of increasing patronage to its peak in any business. The recommendation includes that all existing and new product should be advertised, programmes should be organized in seeing that products and services are being publicize to the consumers. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)