sitelogo
 Home»Marketing» Effect of merger and acquisition on organization effectiveness and profitability

Effect of merger and acquisition on organization effectiveness and profitability

 Department:Marketing  
 By:usericon Catoking  

fblog
   Rating:  (5.0) votes1
   Rate this project   
   Price:₦3000
Abstract
An infant industry finds it hard to thrive in an economic system, such as Nigeria, which is very sensitive. The quality of service rendered, and its competitiveness with other firms, necessitates it to merge with other firms. This research attempts to examine the effect of merger and acquisition on the firm’s effectiveness in attaining its profitability, and examines the type of merger and its maintenance so as to embrace effectiveness. The research carried out on GlaxoSmithKline Nig Plc came to conclusion that merger and acquisition is needed in an organization to accommodate threats and gain better opportunities in order to strengthen the position of the firm and should be made rigid. ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»Impact of advertising on the marketing of Forte petroleum product in Port-Harcourt: Study of Forte petroleum Port-Harcourt, River state
»The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»Effect of merger and acquisition on organization effectiveness and profitability
»The impact of sales promotion in the marketing of consumer product in Nigeria