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The impact of internet advertisement on consumer behaviour

 Department:Mass Communication  
 By:usericon emeka1234  

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Abstract
This research was conducted to find out the impact of internet advertisement on consumer behavior in Ilorin, Kwara state. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph was used with percentage for data analysis to arrive at conclusion on the research findings. The study found out that the impact of internet advertisement is growing higher and also influencing the purchasing behavior which ends up stimulating sales and transactions trends on product or brand choice. Therefore Nigerian advertisers can take advantage of internet advertising for their product and brand in the emerging internet market. This study also finds out that Internet Advertisement has really made people embrace on-line Advertisement for purchasing of their products and services....
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