Effect of sales promotional tools on consumer buying behaviour (case study of Viva soap customers in Lapai local government area of Niger state) Department: Business Administration and Management By: bapatigi7954 Project ID: 7437 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis study investigated the effect of sales promotional tools on consumer buying behaviour: a study of Viva soap customers in Lapai Local Government Area of Niger State. This study employs a quantitative research design. A closed-ended questionnaire was used and variables were numerically tested for their relation by applying statistical methods. The target population in this research were 100 Viva Soap customers in Lapai local government area of Niger State, who were either men or women, aged 21 and more years old and have at least a foundational education. Thus no sample size and sampling technique required. The data for the study were collected through both primary and secondary means. The primary data were collected by administering the questionnaire to the randomly selected samples. The questionnaires were completed by the respondents with an average of five minutes. Secondary data was obtained through related literatures publications including journals, books, research and various materials for sales promotion. The study used descriptive statistics along with inferential analysis. With regards to the descriptive analysis percentages, means, standard deviations and frequencies have been calculated to organize and summarize the demographic data of the respondents as well as their overall perception towards the sales promotion tools. Multiple regression analysis was used to see how much the independent variable sales promotion tools influence the dependent variable customer buying behavior. And correlation analysis was also conducted to measure the strength of the association between sales promotion tools and Customers' buying behavior....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)