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Accessibility and utilization of multimedia records in mass media organization in Owerri

 Department: Library and Information Science  
 By: usericon bobyuzee  

 Project ID: 7541
   Rating:  (5.0) votes: 1
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   Price:₦3000
Abstract
This study examines the accessibility and utilization of multimedia records within mass media organizations located in Owerri. In an era characterized by the proliferation of digital content and the convergence of media platforms, the effective management of multimedia records is crucial for media organizations to remain competitive and relevant. However, despite the increasing availability of multimedia resources, challenges related to accessibility and utilization persist within the industry. Through a mixed-methods approach encompassing surveys and interviews, this research seeks to assess the current state of multimedia records management in Owerri-based mass media organizations. Key objectives include evaluating the availability of multimedia records, identifying factors influencing accessibility, and exploring the extent to which these resources are utilized in media production processes. Findings from this study will provide valuable insights into the challenges and opportunities associated with managing multimedia records in mass media organizations. Additionally, the research aims to inform strategies for enhancing access, utilization, and effective management of multimedia resources, ultimately contributing to the advancement of media practices in Owerri and beyond....
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