Effect of electronic marketing strategies on the performance of small and medium enterprises (SMEs) in Biu, Borno state, Nigeria Department: Business Administration and Management By: muhalhq Project ID: 7657 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThe study investigated the effect of electronic marketing strategies on the performance of small and medium enterprises (SMEs) in Biu, Borno State. Cross-sectional survey research design was employed. The sample consisted of three hundred and seventy-two (372) drawn from a population of 5280 registered SMEs in Biu, Borno State using Taro Yamane’s (1967) sample size determination formula. A five-point Likert scale questionnaire was used as data collection instrument. The study enjoyed 81.5% response rate. The reliability of the study’s instrument was tested using Cronbach’s Alpha and all the items had values above the minimum threshold of 0.70. Descriptive analysis and inferential statistics using multiple regression analysis and the Pearson Product Moment Correlation test were used to test the hypothesis. Results revealed that social media marketing and online advertising had significant positive effects on the performance of SMEs in Biu, Borno State. It was also revealed that email marketing had a non-significant but positive effect on the performance of SMEs. It was concluded that marketing strategies have a significant and positive effect on the performance of SMEs in the present business environment in Biu, Borno State. The study therefore recommended among others that SMEs should adopt social media platforms (such as Facebook, Instagram and WhatsApp) to create awareness about their products and services and also render personalized services to actual and potential customers in order to enhance their performance in terms of customer satisfaction and loyalty....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)