The role of mass media in agricultural development Department: Mass Communication By: GodFirst Project ID: 5372 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study was carried out to assess the Role of Mass Media in the Dissemination of Agricultural Technologies among Farmers in Nigeria. A random sampling technique was used for selecting samples. The total sample size was 108 respondents. Data were collected through well structure questionnaires and the data gotten were analyzed with frequency and simple percentage method. The study showed that the respondents have different degrees of accessibility to radio, television, telephone, Internet, and newspaper/ bulletin. Radio was found to be more accessible (46.3%) and also the major source (60.19%) of agricultural technologies to the farmers. The study further revealed that 90.7% of the respondents affirms that mass media is effective in the dissemination of agricultural technologies while 9.3% saw mass media as not effective. The factors militating against the effective utilization of mass media as a source of agricultural technologies to the farmers in the study area were also identified to be illiteracy, low-income level, lack of credit facilities, and inadequate/ erratic power supply. To enhance the effectiveness of mass media in the dissemination of agricultural technologies for agricultural development in the study area there is a need to strengthen the use of radio and television in information dissemination to farmers, more competent presenters who are knowledgeable in agriculture to handle agricultural programs. Also, such programs should be broadcast in local languages as much as possible and efforts must be taken to guarantee that the airing times are suitable. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)