The role of outdoor advertising in achieving marketing growth in the telecommunication industry - case study of selected telecommunication institutions in Nigeria Department: Mass Communication By: GodFirst Project ID: 5376 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis topic, the role of outdoor advertising in achieving marketing growth in the telecommunication industry in Imo state was conducted to investigate the extent of the relationship between advertising and the marketing growth of telecommunication institutions. However, to achieve the goal of the study, the quasi-experimental research design was used to study three (3) telecommunication firms, where twenty three questionnaires were administered to the respondents in order to obtain firms' timely information. After a critical analysis of the data collected, the hypothesis was tested using the analysis of variance (ANOVA) with the aid of statistical product and services solution package (spss) and the following were the findings that outdoor advertising contributes significantly to the marketing growth of telecommunication firms and moderating factors interfere with the relationship between outdoor advertising and marketing growth in the telecommunication industry. Based on the findings, the following were recommended: the telecommunication industry should improve on its outdoor advertising strategy to make it very effective and efficient. The telecommunication industry should ensure the conduct of customer analysis regularly so as to ensure a better understanding of their target audience. Firms in the telecommunication sector should higher qualified professional agencies to enhance the effectiveness of their advert. They should endeavor to adopt a media that is versatile flexible and with wide coverage so that they can effectively reach a larger size of the target market. They should effectively carry out the environmental assignment to enable them to know about current opportunities and threat that might affect the effectiveness of their outdoor advertising strategies. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)