Home»Mass Communication» Audience preference of NTA presenters in Owerri

Audience preference of NTA presenters in Owerri

 Department: Mass Communication  
 By: usericon clems0123  

 Project ID: 1895
   Rating:  (3.2) votes: 11
Rate this project
This research was designed to study the audience preference of NTA presenters in Owerri using students of Federal Polytechnic Nekede as a case study, to evaluate the channel loyalty. The researcher employed the use of questionnaire and personal observation to have knowledge of the event. Three hundred and forty respondent randomly selected from the study population constituted the sample size a structured questionnaire was carefully developed and used for data collection. Data analysis was done using frequency table percentages bar chart, pie chart, and chi-square. Also, majority of the respondents are between the age of twenty-six (26) and above. In addition, the study also revealed that most of the respondents have television sets and watches television programmes which made the work researchable. A greater proportion of the respondents (59%) preferred NTA Owerri to other stations involves in the project work, because of the presenter’s style and ability to satisfy respondents. The researcher observed that most students are always satisfied with the way programmes are presented due to their locality to a foreign station. Television stations should, therefore, design programme in such a way that it would meet the task of their audience. ...
Preview +
Other Mass Communication project topics and materials you might be interested in
»Impact of social media on students academic performance (a study of students of university of Abuja)
»Impact of social media on modern journalism (a study of journalists in Makurdi metropolis)
»Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo)
»Perception of cyber crime among Nigerian youths (a study of Caritas university)
»The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services)
»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )
»Impact of mobile phone on agricultural information among Otukpo farmers
»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers
»Audience perception of Nigerian newspapers on the internet
»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia)
»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state
»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja)
»Importance of indigenous language in broadcasting media
»The effect of AKBC tv peak milk advertisement on the consumers buying habit
»Effect of public relations on the consumer (a case study of premier breweries plc)

Upload Project

Do you have project materials to share? Upload and earn with it.