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Effect of economic depression on the marketing of hotel products

 Department: Hospitality Management  
 By: usericon mattkings  

 Project ID: 2146
   Rating:  (3.1) votes: 16
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The major objective of this work was to examine the effect of economic depression on the marketing of hotel products. Stratified and sample random techniques were used to select the respondents from the hospitality industries using interview and survey method. From the findings, it was recommended that management of hotels should emulate the policy of carrying out marketing research on a constant basis in order to know the view of the public and the existing customers about the services and products of their hotel and the management should always ensure from time to time that proper recommendations of marketing research are fully implemented, for its not worth-while venturing into unnecessary research. ...
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