sitelogo
 Home»Marketing» Assessment on the role of relationship management in sales enhancement in service industry - a comparative study of Access bank Plc and Keystone bank Plc, Bida

Assessment on the role of relationship management in sales enhancement in service industry - a comparative study of Access bank Plc and Keystone bank Plc, Bida

 Department: Marketing  
 By: usericon godwin01  

 Project ID: 2406
   Rating:  (3.1) votes: 16
Rate this project
   Price:₦3000
Abstract
This research work is aimed at investigating the assessment of relationship management in sales enhancement in the service industry. The idea is to determine the effectiveness of relationship management for the improvement of banking services. With relevant literature review lifted, the statistical method of collecting data such as questionnaire was tabulated using the pie chart method of data analysis respectively. The project concludes that the bank improvement in the area of management relationship with their customers and improvement of competency. The data collected was then analyzed using pie chart basis. The hypothesis formulated were tested and analyzed in correlation. The result of the hypothesis revealed that customer relationship management can have a multiplying effect on turnover, it was discovered that relationship management hinges on adequate motivations. Recommendation includes bank staff should improved their relationship with customers in order to enhance customer patronage. ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»The impact of advertising on sales performance
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»The impact of market segmentation on sales turnover
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»Marketing planning as a strategy for efficient business performance

Upload Project

Do you have project materials to share? Upload and earn with it.

Departments