Effect of price differential on consumer patronage for Omo and Elephant detergent - a case study consumer in Bida polytechnic community Department: Business Administration and Management By: Expresshubpub Project ID: 2550 Rating: (3.3) votes: 4Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe project was undertaking to discover the effect of price differential on consumer patronage which is of great importance to the long success of any marketing programme. In the process of conducting this research work, the reason for the difference in the price of Omo and Elephant were discovered and were formulate to guide, the conduct of the project. Comprehensive research was carried out known as the literature review. It was based on the existing literature relating to the topic being studied and the application of the existing feels to the achievement of the task of the research in executing the research work, the research employed the use of questionnaire and personal interview and data were obtained from the primary and secondary sources. The sampling procedure used was random sampling. The data collected therefore have been analyzed and formulated earlier to guide the research work. Some of the findings include: It was discovered from the research that consumer patronage of a particular branch of detergents depends on the satisfaction derived from it. Majority of the respondent rated the price change for detergent as high there is a unanimous agreement among the respondent that the prices of detergent affect their purchase. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)