Role of marketing department in a manufacturing business - a case study of selected bakery in Bida town Department: Marketing By: Expresshubpub Project ID: 2565 Rating: (3.2) votes: 11Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe role of the marketing department in any institution is quite imperative and its effect is far-reaching as it does have the ability to push the organization towards its goals. As a result, this study critically examines the roles of the marketing department in the manufacturing department. The study is a descriptive study that adopted the use of questionnaires and interviews to obtain data from the respondents. A total of 20 questionnaires were administered. The study found that the marketing department contributes significantly to the growth and performance of the manufacturing industry and also enhances customer satisfaction. The study also revealed that strategies were adopted by the enterprise in the promotion of the business. In addition, the study found that challenges faced by the marketing department of the organization reflect in the activities of the entire organization. It is against the backdrop that the study recommends that efforts should be directed towards aggressive marketing. Also, the cost of products should not be too high and adequate facilities should be provided to the marketing department. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance