Impact of billboard advertising on the marketing of selected detergent product in Aba metropolis, Abia state Department: Marketing By: lightbearer2019 Project ID: 2600 Rating: (3.2) votes: 11Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research work, the impact of billboard advertising on sales of selected detergent in Aba metropolis Abia state. The aim of the study is to ensure frequent and repeated exposure to the advertisement, it also offers a high degree of vocational flexibility. To appraise the use of billboards by advertising firms on Eva detergent products. To identify the defect or otherwise in the corrective use of billboard by Eva firms as a medium of advertising. The population of the study was 400 while the sample size is 200. Descriptive research design was used in carrying out a sample survey. Primary and secondary data were also used in data collection through the use of structure questionnaire data were analysis using tables’ percentages and chi-square (x2). The result of the testing shows that there is a significance and relationship between the billboard advertising and marketing of the selected products it also revealed that a company can achieve its objective by adopting the various promotions tools in billboard the importance billboard process and its concepts were also highlighted. The study concluded that survey customers and staff of the company feedback had an effective impact on the sales of detergent in the company. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance