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Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state

 Department: Business Administration and Management  
 By: usericon bapatigi7954  

 Project ID: 2800
   Rating:  (3.2) votes: 11
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   Price:₦2000
Abstract
The research titled Marketing implication of merger and acquisition in the banking industry: A case study of Access Bank Nigerian Plc Bida branch Niger state was conducted to determine the marketing implication of merger and acquisition, problem of merger and acquisition and solution to the problem of merger and acquisition in the banking industry. The data was collected through the use of questionnaires. Findings were made on the factor that mergers and acquisitions will definitely bear a strong option for detecting failures in banking industries. It was however recommended that the concept of merger and acquisition should be more strengthened to the public at all costs to increase the standard level of bank participation in the banking sector. Keywords: merger, acquisition, banking, sector, implication, marketing management. ...
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