Examine the impact of marketing activities on the banking sector Department: Marketing By: mattkings Project ID: 2863 Rating: (3.2) votes: 11Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractPhilip Kotler defined marketing environment as the totality of forces and institutions that are external potentially relevant to the firm. The organization first studies the environment in which it is operating and specifically the opportunities and threats in these environments. The purpose of this research is to examine the impact of marketing activities on the banking sector. (A case study of United Bank for Africa Plc, Ilorin Oja-Oba). The project is divided into five chapters chapter one had to the introduction of the study background of the study, statement of problem, scope of the study, significance of the study limitation and constraints, definition of related terms and concepts and plan of the study. Which chapter two, the researcher review: literature review, roles of marketing in Banking sector functions of marketing, important need of marketing in banking system and marketing and it features and chapter three research method design, method of data collection, sampling method and size method data analysis, historical background of the organization. Chapter four data analysis and interpretation and summary of find. Chapter five consists of summary, conclusion, recommendation, references to Appendix. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance