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Advertising - its role and importance in the marketing of consumer products

 Department: Marketing  
 By: usericon verao123  

 Project ID: 2887
   Rating:  (3.3) votes: 15
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This project work has been specifically written to look into the role and importance of advertising and also to find the advertising philosophy of an organization. The research intends to know how the organization has been applying the philosophy of marketing to advertise and market its products and at the same time to study consumer reaction towards the company’s advertisement therefore the study is specifically undertaken to know. i. The influence and effectiveness of global advertisement on consumer attitude ii. The image created by the organization for certain products iii. Advertisement contribution to sale performance of certain products been manufactured and marketed by global soaps and detergent industry. However, the key terms on this project work consist of advertising marketing and consumer product. ...
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