The application of marketing strategies for improving banking operations Department: Marketing By: jessy03 Project ID: 3015 Rating: (3.3) votes: 10Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThis study researched the application of marketing strategies in improving the banking operation using Afribank Plc as a case study. It examined the impact of marketing strategies in the banking industry. Marketing survey was conducted to elicit opinion on the previously formulated hypothesis. The study employed the use of structured data response instrument such as questionnaire, interview and observation in the collection of data. The population of the study comprised staff of Afribank Nigeria plc. For ease of data analysis, a total of 100 respondents were chosen. Having identified some problem of the banks as a result of inadequate and ineffective marketing strategies, the researcher made the recommendation that for an effective and profitable banking operation there is the need to create marketing department in every banking industry. This will create better ways of customer’s satisfaction and at a profit to the organization...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance