Application of marketing variables in the growth of the transportation industry in Imo State Department: Marketing By: verao123 Project ID: 3019 Rating: (3.2) votes: 11Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThe main aim of a business is to attract and retain customers who will use the companies'' various products/services to meet their needs or solve their problems. The main purpose of this study is to determine how the application of marketing variables will aid in the growth of the transportation industry in Imo State, and also to achieve or accomplish the organizational goals and create satisfaction for customers. Research questions were asked, problems identified and objectives set. At the same time some existing literature on the subject matters were retrieved and the services, so ABC transport industry in order to satisfy their customers effectively and increase growth. Based on this study, some conclusions were made from the findings and they included: i. That the companies'' service industry can serve their customer well and still realize long-run profits and growth if they can apply the marketing mix effectively. ii. That the inability of the company to create a separate marketing department and research department may be responsible for the dissatisfaction of few number of their customers with some of the company’s activities. Five research questions and two hypothesis were formulated with guided the study. Chi-square (x2) was used to test the hypothesis at 0.05 level of significance. The analysis is presented by the use of tables chi-square (x2) and simple percentage to enable one to have an overview. Some of the finding principles were based on high quality service, accessibility and fare charged when compared to other means of transportation. To change the minds of non-customers of ABC transport, intensive promotions is needed by the management, improvement on technological requirements will improve the output quality and service always made at affordable price. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance