sitelogo
 Home»Marketing» The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)

The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)

 Department: Marketing  
 By: usericon jessy03  

 Project ID: 408
   Rating:  (2.9) votes: 61
Rate this project
   Price:₦1000
Abstract
In today’s highly competitive marketing environment, markers do not only stop at developing a good product pricing it attractively and making it readily available to the target customers, they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on marketing of new products of commercial banks in Aba with specific interest on united bank for Africa (UBA) Plc. Generally speaking, economic growth is closely related to the commercial banks as their concern is to provide services to their customers, new product development and innovation is deemed necessary by operators so as to meet the immediate needs of its customers for minimum satisfaction yet, customers show no sign of improved favourable relationship even at the instance of radical improvement that has taken place in the product itself and the promotional tools via advertising and personal selling. In carrying out this research work, the researcher identified his objectives as follows: ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»Impact of advertising on the marketing of Forte petroleum product in Port-Harcourt: Study of Forte petroleum Port-Harcourt, River state
»The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Effect of marketing intelligence on organizational performance - a study of Unilever Nigeria Plc, Agbara, Ogun state

Upload Project

Do you have project materials to share? Upload and earn with it.

Departments