Advertising strategies and tactics used in the promotion of Ariel detergent in Delta state - study of Asaba, Delta state Department: Mass Communication By: sifypatprojects Project ID: 4492 Rating: (3.3) votes: 6Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis project work focuses on advertising strategies and tactics used in the promotion of Ariel detergent in Delta State using Asaba as a study. The study is designed to determine the channels and formats used in delivering Ariel's message and to determine the incentive used to motivate the consumers to buy Ariel. Descriptive survey research method was employed in the data presentation using simple percentage. A total of 15 copies of questionnaires were distributed. The questionnaires were the instrument for data collection and from findings, only 13 copies were retrieved out of the 15 copies administered. Results from the study showed that the company can also increase their customers’ ability to buy Ariel detergent by considering the cost of their product in other to make their product unbeatable among other competitors....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)