Customer perception of United Bank for Africa (UBA) plc services in Lokoja Department: Marketing By: chesco1 Project ID: 4997 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe research work examines the customer perception of United Bank for Africa (UBA) Plc, services in Lokoja. The objective of the research is was to assess customer perception of United Bank for Africa Service in Lokoja. The researcher made use of sample size 109 respondents selected through simple random sampling techniques and convenience sampling questionnaires were administered to elicit relevant data from the respondents. This was analyzed using simple percentage and the result reveals that From the result it shows that the attitude of bank staff toward customers in UBA Lokoja has significant in customer perception of (UBA) service in Lokoja. From the findings, it shows that the attributes of quality in bank service have effects on staff of UBA Lokoja. Finally, it was recommended that the bank manager should improve his consideration and appreciation. He must understand the bankers'' objectives. The bank manager should Endeavour to spend more time analyzing and evaluating projects so as to be able to determine their viability and profitability. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance