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Customer perception of United Bank for Africa (UBA) plc services in Lokoja

 Department: Marketing  
 By: usericon chesco1  

 Project ID: 4997
   Rating:  (5.0) votes: 1
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The research work examines the customer perception of United Bank for Africa (UBA) Plc, services in Lokoja. The objective of the research is was to assess customer perception of United Bank for Africa Service in Lokoja. The researcher made use of sample size 109 respondents selected through simple random sampling techniques and convenience sampling questionnaires were administered to elicit relevant data from the respondents. This was analyzed using simple percentage and the result reveals that From the result it shows that the attitude of bank staff toward customers in UBA Lokoja has significant in customer perception of (UBA) service in Lokoja. From the findings, it shows that the attributes of quality in bank service have effects on staff of UBA Lokoja. Finally, it was recommended that the bank manager should improve his consideration and appreciation. He must understand the bankers'' objectives. The bank manager should Endeavour to spend more time analyzing and evaluating projects so as to be able to determine their viability and profitability. ...
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