Influence of billboard advertising on the patronage of Pepsi Cola in Abak local government area Department: Marketing By: samfilo31 Project ID: 5192 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe research work focused on the influence of billboard advertising on the patronage of Pepsi Cola in Abak Local Government Area. The objectives were to find out whether the people of Abak Local Government Area are exposed to billboard advertising of Pepsi Cola, to examine the influence of billboard advertising on the patronage of Pepsi Cola in Abak Local Government Area, to examine what motivates the interest of Abak people to patronize in Pepsi Cola and to ascertain the extent billboard advertising contributes to the patronage of Pepsi Cola in Abak Local Government Area. The researcher used the survey design method. The population used for this study was 187,895 being the official national population census figure of Abak residents in 2015. The sample size for this study was 396, which were made of males and females who reside within Abak Local Government Area. The instrument for data collection was the questionnaire. Findings showed that the residents of Abak Local Government Area are highly exposed to billboard advertising of Pepsi cola products and the billboard advertising has a greater impact on the choice of Pepsi products. The study recommends that companies should endeavor to use billboards to advertise their products since a greater number of people are influenced by them, there is need for products to be delicious in order to attract a lot of consumers, and that billboards should be located at a vantage position were all residents of Abak Local Government Area can be exposed to. Lastly, billboard advertising of Pepsi Cola products have contributed positively to the consumer’s choice of choosing Pepsi Cola products. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance