Influence of AKBC television commercial on consumers choice of closeup toothpaste - a survey of Ikot Ekpene local government area Department: Mass Communication By: samfilo31 Project ID: 5539 Rating: (3.3) votes: 12Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe project influence of AKBC Television commercial on consumers choice of close-up toothpaste in Ikot Ekpene Local Government Area was guided by the objectives of determining how AKBC television commercial on close-up toothpaste motivated the consumers of Ikot Ekpene Local Government Area and to find out the factor that compels consumers of close-up toothpaste to prefer AKBC television commercial to another. The population of this study was 143,077 people in Ikot Ekpene Local Government Area. The survey method was used. The sampling procedure used was the cluster sampling procedure which enable the researcher to select the respondents for the study. Instrument of data collection used was the questionnaire to elicit responses from the respondents. The findings showed that the people of Ikot Ekpene were satisfied with the AKBC television commercial on close-up toothpaste and that respondents indicated that they watch AKBC television commercials on close-up toothpaste. The study made some recommendations which include that the AKBC television should carry out a downward review on the advertising rate in order to enable more manufacturers to advertise their products, close-up advertisements need to be supplemented with personal selling. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)