Branding and trademark in marketing of soft drinks in Imo state - case study of Nigerian Bottling Company, Owerri Department: Marketing By: GodFirst Project ID: 5976 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis project is written in partial fulfillment of the requirements for the award of National Diploma (ND) in Marketing in this prestigious high institution Federal Polytechnic Nekede Imo State. This research project would be particularly useful to the company, Coca Cola Plc. Owerri and other marketing oriented organizations where branding and trademark may play an important role in achieving organization sales objectives. The project will equally be very useful to other research students who may be interested in similar research studies. It ensured that simple and ambiguous words are severally used and points are detailed and straight forward, and examples are used were necessary to buttress the point raised in the study. The test books used for this work are both foreign authors. However, the topic discussed was related to the Nigerian environment. Finally, it is believed that this project would throw some light on the application of branding and trademark in Coca-Cola Plc and other manufacturing oriented companies in Imo State. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance