An assessment of the role of mass media in rebranding Nigeria - case study of NTA Department: Mass Communication By: GodFirst Project ID: 6076 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractGood People Great Nation”. The actual intention of the Nigerian government was to create a good image for the country both at home and abroad. An assessment of the project through this paper showed Nigeria as a bad product that is difficult to market. Therefore, the paper chiefly used good leadership, Nigeria brand icons and good public service as a rebranding mechanism for mass media and advertising exercises. The work relied on the mete-analysis method to carry out the research while it used persuasion theory to explain the rationale behind rebranding Nigeria. The paper argued that the ray of hope for Nigeria’s government in the Heart of Africa campaign project to re-brand the country has been dashed due to the neglect of the political, social, and economic stability cum non-involvement of public relations and advertising experts in the rebranding project. But it was quickly observed that when properly applied, effective mass media and advertising strategies cum conducive political, social, and economic environment as it can be found anywhere in the world, the re-branding exercise will be fruitful. It recommended that the government imbibe the tenet of mass media which asserts 95% action and 5% talking among other things. This research appraises the image crisis in Nigeria and the effort of successive governments, starting from the period of independence to the present dispensation, towards cleaning up of the wrong perception of the country. The study observes that, among other efforts at achieving successful rebranding, tourism is a veritable tool. Thus, some tourism resources in Nigeria were analyzed so as to show how useful they are in the Nigerian rebranding project. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)