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Sales promotion as a tool for improving sales in the beverages industry - case study of Sevenup bottling company plc, Katsina depot

 Department: Business Administration and Management  
 By: usericon odeniyi  

 Project ID: 6129
   Rating:  (5.0) votes: 1
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   Price:₦3000
Abstract
In today’s competitive business world, customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and building their loyalty is sales promotion. The aim of this project, therefore, is to determine the effect of sales promotion towards improving sales in the beverages industry. In this study, questionnaires were administered in order to gather information from the respondents. Simple random sampling was used to select a sample size of 60 from the total population. The findings show that there is a positive relationship between promotion and sales. More importantly, it was recommended that the company should allocate enough funds for the execution of sales promotion programmes in order to increase sales volume and profit of the company and also the duration of the sales promotion should also be taken into consideration. ...
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