Impact of marketing communication in promoting tourist destination - case study of Katsina metropolis Department: Hospitality Management By: odeniyi Project ID: 6133 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis paper discusses“Impact of Marketing Communication in Promoting Tourism destination, a case study of Katsina metropolis”. The field of marketing communications continues to grow rapidly but is hampered by problems including funds that require solutions. The methodology of the research is cross-sectional survey method. The source of data for this research study is both the primary and secondary mode of data collection. Stratified sampling was employed in undertaking this research. Most of the respondents agreed that marketing convince them to attend events and attractions in Katsina metropolis and the backing of the state government is minimal. Marketing communication is a veritable tool for boosting sales and profit in tourism. Hence, destinations are in need of such catalysts that will propel the industry. Government should provide easy access to funding in form of special loans for the tourism industry to boost the untapped potential and Katsina state government should explore marketing programmes to put Katsina's potential on the global page among other recommendations. ...Preview Download Preview +Other Hospitality Management project topics and materials you might be interested in»The economic importance of hospitality industry to the nation»Importance of interpersonal relationship between restaurant and kitchen staff»Effect of economic depression on the marketing of hotel products»Roles of equipment availability on employee performance in the hotel industry»Production of assorted snacks from composite flour with special references to sweet potato»Utilization of rice for the production of snacks and bread»The effect of corona virus pandemic (covid - 19) on the profitability of hotels establishment»Examining the impact of online reservation system on the profitability of the hotel»Enriching Nigeria menu with the use of soya beans»The effectiveness of health insurance as a motivational tool in the hotel industry - case study of selected hotels in Ikorodu, Lagos»Critical examination of safety and security concern in hospitality industry - case study of Exclusive Mansion»Impact of marketing communication in promoting tourist destination - case study of Katsina metropolis»The causes of food poisoning - effect and their control»Evaluate the service delivery and customer satisfaction in hospitality industry»The effect of quality services on customer satisfaction - case study of Destiny Castle Hotel