The effect of sales promotion on company's operational performance - case study of Nigerian Bottling Company Department: Marketing By: Haybee Project ID: 6281 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe growing managerial importance of sales promotion has generated a great deal of research on how sales promotion affects organizational growth. In Nigeria, sales promotion expenditures by various companies are estimated to be in millions of Naira and the emphasis on sales promotion activities by the various industry players continues to increase year on year. Although several sales promotions are conducted each year by Nigerian Bottling Company, promotion managers are frequently confronted with the challenge of defending the question of the impact of sales promotion activities on the firm's profitability. This study generally sought to examine the impact of sales promotion on organizational operational performance. The specific objectives include identifying the significance of communication channels to the performance of Nigeria Bottling Company to examine how poor timing of promotional activities affect the performance of Nigerian Bottling Company to find out how insufficient stocks in the store affect the performance of Nigerian Bottling Company. In order to obtain the best results, the research methodology adopted was a case study involving the Nigerian Bottling Company under study, The population of the study was estimated at 300 respondents out of which a sample of 200 was used. Questionnaires were used to obtain information from Nigerian Bottling Company. Questionnaires were used to collect primary data while secondary data was taken from internet, journals etc. Chi-square was used for the analyses. The study found a positive result and it shows that sales promotion has a positive effect on organizational operational performance. The study recommends that the management of Nigerian Bottling Company should choose a special means of communicating their products to the consumers both those in urban and rural areas....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance