Marketing strategy and performance of the banking sector in Nigeria (a case study of Zenith bank plc) Department: Business Administration and Management By: AdeleyeJoshua Project ID: 6301 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis topic, the marketing strategy and performance of the banking sector in Nigeria using Zenith Bank Plc Lokoja Branch as the case study. The objective of the study is to examine whether e-payment has a positive impact on the service delivery of the banking sector, to evaluate whether e-payment systems can help in preventing and controlling fraud in the banking sector and to access whether there is a significant relationship between electronic payment systems and banking sector. The researcher used survey method of research design. Questionnaire was adopted as a result of the survey method. The population of the study comprises the management and staff of the organization understudies which 25 and all were sampled. Chi-square method was used to test the hypotheses earlier formulated. On this note, the findings revealed that e-payment has a positive impact on the service delivery of the banking sector e-payment systems can help prevent and control fraud in the banking sector and that there is a significant relationship between electronic payment systems and the banking sector. To this end, it was recommended that Banks should embank from time to time on marketing research. This is because effective marketing strategies are a product of marketing research. Also, before adopting marketing strategies, Zenith bank should compare different companies’ strategies and assess the success and the failure of such strategies in the industry for better performance. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)