Effectiveness of advertising on beverage industry in Nigeria (case study of Nigerian Bottling Company, Ikeja) Department: Marketing By: Teesoft Project ID: 6399 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis research project is on the Effectiveness of Advertising on the Beverage Industry in Nigeria. This project is then divided into five chapters: chapter one talked about the introduction of the topic, aims and objectives, significance of the study, scope of the study while chapter two talked about definitions of advertising, the origin of advertisement, purpose of advertisement, an advertising agency in perspective, chapter three gave an insight of research design, population of the study, sample and sampling procedure, research instrument, validity and reliability of the research instrument, data collection, procedure, method of data analysis while chapter four talked about data presentation and analysis of consumers questionnaire items finally chapter five talked about the summary, the recommendation and conclusion, limitation of study and suggestion for further research....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance