The effect of poor marketing activities on small scale businesses Department: Business Administration and Management By: Ohindasi Project ID: 6713 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractSmall and medium enterprises in Nigeria are shrinking rapidly. Competition is stiff within small and medium enterprises and product performance has not been effective compared to the last decade. the challenge currently being faced is how small and medium enterprises marketers respond by creatively introducing small and medium enterprises policies, instruments marketing techniques and strategies to serve as a basis for the country’s sustained economic development. This study sought to establish the effects of poor marketing strategies on small-scale businesses in Nigeria. The study was guided by the marketing mix theory and the theory of push and pull. This research adopted a descriptive research survey to determine the effects of poor marketing activities on small scale business enterprises in Nigeria. This study’s target population was Chuks supermarket operating in the Central Business District in Lokoja. To come up with an appropriate study sample, the study utilized stratified sampling techniques. The study intended to use a sample size of 50 comprising business managers and employees within Chuks supermarket. This research collected primary data using questionnaires. The questionnaires comprised both open and closed-ended in line with the objectives of the study. The study also utilized newspapers, the internet and journals as secondary sources of data. Data collected was analyzed using descriptive statistics. Data analysis was done using Statistical Package for Social Sciences (SPSS version 21.0). The study concludes that considerable small scale businesses had adopted product price promotion and place strategies. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)