Home»Marketing» Marketing acceptability of locally made cosmetic products in Nigeria (case study of some selected hair dressing salon in Obiagu)

Marketing acceptability of locally made cosmetic products in Nigeria (case study of some selected hair dressing salon in Obiagu)

 Department: Marketing  
 By: usericon Victech  

 Project ID: 6737
   Rating:  (5.0) votes: 1
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In this study, an attempt was made to determine the acceptability of locally manufactured cosmetic products by users of cosmetics in Obiagu urban. Attention was focused on only the female gender irrespective of their demographic specifications. The study did not cover the male gender. From the analysis of data collected, it was obvious that users of cosmetic products preferred foreign manufactured products to locally made ones due to some reasons advanced.  The result of the research showed that females in Obiagu Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred foreign products due to explosiveness, distinctiveness and egotism in their utility. They were attributing the rejection of locally made cosmetics due to the price if it is high and not commensurate with its quality. ...
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