Marketing acceptability of locally made cosmetic products in Nigeria (case study of some selected hair dressing salon in Obiagu) Department: Marketing By: Victech Project ID: 6737 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractIn this study, an attempt was made to determine the acceptability of locally manufactured cosmetic products by users of cosmetics in Obiagu urban. Attention was focused on only the female gender irrespective of their demographic specifications. The study did not cover the male gender. From the analysis of data collected, it was obvious that users of cosmetic products preferred foreign manufactured products to locally made ones due to some reasons advanced. The result of the research showed that females in Obiagu Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred foreign products due to explosiveness, distinctiveness and egotism in their utility. They were attributing the rejection of locally made cosmetics due to the price if it is high and not commensurate with its quality. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance