Home»Business Administration and Management» Effect of consumer behaviour on industrial goods in Kogi state (case study of some selected business in Lokoja metropolis)

Effect of consumer behaviour on industrial goods in Kogi state (case study of some selected business in Lokoja metropolis)

 Department: Business Administration and Management  
 By: usericon AdeleyeJoshua  

 Project ID: 7088
   Rating:  (5.0) votes: 1
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This work is titled Effect of Consumer Behaviour on industrial goods in Kogi State (A case study of some selected businesses in Lokoja Metropolis) this project work is to highlights the concept of utility in relation to customers' behaviour. Utility is said to be pleasure derived from the consumption of goods and services. Naturally, the more a consumer has of a commodity posses. It is also, to encourage businessmen and women to lay more emphasis on the behaviour of their customers with a view of knowing what can discourage them. The write-up can also be used to encourage business owners to advertise their business through radio,  television,  telephone etc. because advertising is appealing and persuasive in nature, it goes a long way to encourage totally the over pricing of goods and services. Customers run away from sellers that sell their products at high and exorbitant prices. ...
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