Home»Marketing» Factors that influence consumer purchase and consumption of eggs in Enugu state

Factors that influence consumer purchase and consumption of eggs in Enugu state

 Department: Marketing  
 By: usericon linus081  

 Project ID: 721
   Rating:  (3.0) votes: 17
Rate this project
This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu. The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected from the population of the study. In this study, four hypotheses were formulated which include among others that consumers level of income influences the purchase and consumption of eggs. The researcher tested and analyzed these hypotheses and their results were extensively discussed. Also, percentages and tables were used to analyze the data while chi-square was used to test the hypotheses. Several findings were made in this research which include among others that: consumers purchase and consume eggs as a source of protein and that price positioning also influences consumers purchase decision. In response to the findings made, the following recommendations were made. They included that consumers should always make sure they purchase eggs from a source that has fresh eggs. ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»The impact of advertising on sales performance
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»The impact of market segmentation on sales turnover
»Marketing planning as a strategy for efficient business performance
»Factors that influence consumer purchase and consumption of eggs in Enugu state

Upload Project

Do you have project materials to share? Upload and earn with it.