Influence of billboard advertising of students electioneering campaign in Fidei Polytechnic, Gboko Department: Mass Communication By: linus081 Project ID: 727 Rating: (3.2) votes: 11Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThe aim of this research work is to find out the influence of Billboard advertising. In particular, the study sought to ascertain the extent that the electorate in Fidei poly exposed to political advertising which billboard was the electorate most exposed to in political advertising as well as the extent that billboard advertising influenced the voting decisions of the electorate. To achieve this, the study used the survey method with the questionnaire as a research instrument. In this work, I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis. In the work, the whole of the given tested hypothesis was empirically supported. From the finding, it was observed that: Billboard advertising is more likely to convey the advertising messages to the target audience than other forms of advertising. Billboard advertising appeals more to advertisement than other forms of advertising and position the advertiser quicker in people’s mind than any other media. Billboard generally influences the target’s decision. After analyzing these findings and drawing conclusion, the researcher made some recommendations. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)