The influence of political advertising on electorates' choice of governorship candidate - a case study of Imo State 2019 governorship election Department: Mass Communication By: mattkings Project ID: 2588 Rating: (3.3) votes: 6Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe research work was aimed at finding out the influence of political advertising on electorates choice of governorship candidate in Imo State despite other factors that had influenced electorates'' choice of governorship election owing to the power tussle that characterized the state during the 2019 governorship election. The population of students, employed, unemployed, married and single were used randomly. The probability sampling technique was adopted and Questionnaires, tables, percentage, and literary explanations were used to gather and analyze data got from the field. It was also discovered that political advertising is vital in elections, this is because it has a major effect on the choices electorates made as was discovered in the work, despite the prevailing political tension and environment during the 2019 governorship election period.75.5% of the respondents said that their choice of governorship candidate was influenced by their exposure to political adverts. Radio too was discovered to be the most accessible and most influential medium of political advertising in Imo State. Emeka Ihedioha’s political advert was discovered to be the most influential advert as 38.8% said their choices were influenced by their exposure to political adverts. Also, the quest to destroy the god-father system in Imo State by the immediate past governor was also discovered to be an influencing factor on people’s choice of governorship candidate. The mass media should be accessible to all and APCON should ensure it regulates all political adverts to ensure fairness and eliminate negative political advert...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)