Marketing planning as a strategy for efficient business performance Department: Marketing By: verao123 Project ID: 2971 Rating: (3.0) votes: 15Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThe study research aims at studying marketing planning as a strategy for business performance in Nigeria organization - a case study of Unilever Nigeria plc Lagos. In any business organization, marketing is a very important aspect of the entire activities and therefore proper planning and control have to be given to it so as to ensure the effective and efficient maximization of profit which is the most important objective of any business organization. Marketing planning may be part of the overall business plan or may be separate from the overall plan and assign to a specific segment or department in an organization (usually marketing department) so as to ensure efficiently maximization of marketing objectives in sales oriented organization. It was concluded that market planning complements the efforts of each other toward the marketing strategy for efficient business performance in an organization, marketing planning also serves as a major role in a firm overall marketing strategy or marketing efforts, marketing planning goals for the effective use of organization resources. It also recommended as a function designs incentive pay plan to not only motivate and reward front line staff but also to align marketing activities with corporate mission....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state