Product marketing: a strategic step for libraries in the information age (a case study of Imo state library board, Owerri) Department: Library and Information Science By: peterjohn Project ID: 372 Rating: (3.0) votes: 42Rate this project12345 Price:Free Download MaterialAbstract This project is on product marketing - A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these strategies which are already in used in Imo State library board, Owerri. In the course of the study, several relevant literature were reviewed, the librarian and library offices of Imo state library board, Owerri made up the population of study and the survey research method as used. The result of the study shows that product marketing strategies in use in Imo State library board are not enough for the library to remain relevant in the competitive digital era. This inadequacy has been found to be engendered by inadequate library stock etc. Library fund incompetence of Liberians inadequate library stock etc. Recommendations made in this study includes adequate library funding through alternative means adequate training and retaining of staff, staff motivation, etc in order to equip the staff with adequate skill and knowledge in library product/ service marketing strategies and to enable the library to afford library product marketing tools staff motivation and a balanced library stock. ...Preview Download Preview +Other Library and Information Science project topics and materials you might be interested in»Staff Motivation in Academic Libraries»The effect of social media on reading culture among students»Annotated bibliography on information and communication technology»Library catalogue utilization among students in academic libraries - a case study of Federal Polytechnic Idah library»Awareness and utilization of electronic information resources by library and information science students (a case study of Nnamdi Azikiwe university, Awka) »Product marketing: a strategic step for libraries in the information age (a case study of Imo state library board, Owerri)»Information needs and seeking behaviour of senior non-academic staff of Federal Polytechnic Nekede, Owerri»Effects of poor implementation of collection development policy in academic libraries»The availability and utilization of modern information resources in teaching and learning in selected private secondary schools in Owerri metropolis»Challenges of ICT applications in law libraries»Information needs and information seeking behaviour of children in public libraries - a case study of Kwara State library board, Ilorin»Annotated bibliography on English language»Challenges of the management of staff appraisal programme in the library of Imo state (a case study of Imo state university)»Effects of library on the academic performances of students in tertiary institutions»A study of the information needs of rural health workers in Ebikoro, Owerri north LGA of Imo state