Impact of customer relation management (CRM) on the efficiency of service oriented organization in Kogi state (a case study of Union Bank of Nigeria, Lokoja branch) Department: Business Administration and Management By: AdeleyeJoshua Project ID: 6305 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe impact of customer relation management (CRM) on the efficiency of service-oriented organizations in Kogi State using Union Bank of Nigeria, Lokoja. The objectives of the study are: to examine whether customer relation management has a positive impact on banking services, to evaluate the significant relationship between customer relation management and banking services, to access the challenges facing the application of customer relation management on banking services. Data for the research was sourced from primary and secondary data from a population of seven hundred (700) workers and customers, two hundred and twenty-five (225) workers and customers were randomly selected and sampled. The findings revealed that customer relationship management has a positive impact on banking services and there is a relationship between customer relationships and banking services. Thus, it is recommended that the management of Union Bank should embrace and appraise customer relationship management to ensure high customer patronage. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)