Home»Mass Communication» Improving organizational profitability through effective advertising - a survey of some selected hotels in Asaba, Delta state

Improving organizational profitability through effective advertising - a survey of some selected hotels in Asaba, Delta state

 Department: Mass Communication  
 By: usericon Alexander  

 Project ID: 7724
   Rating:  (5.0) votes: 1
Rate this project
This study examined how organizational profitability could be improved through effective advertising with a focus on some selected hotels in Asaba, Delta State. The study adopts survey as its research method. One hundred respondents from the sample size of the study. The 5-point Likert scale (strongly agree, agree, undecided, strongly disagree and disagree) was used to generate data for the study. Findings show that the majority of the hotels are aware of the benefits of using advertising for business promotion, hence they use it as a promotional tool: television is the most potent medium of hotel advertisement, followed by radio and newspaper, advertising has a significant effect on the patronage of hotel services in Asaba. Based on the findings and the conclusion reached, it was recommended among others that the management of the selected hotels should place more emphasis on cost effective advertisement and strategize their promotional policy with a view to sustaining their sales revenue....
Preview +
Other Mass Communication project topics and materials you might be interested in
»Impact of social media on students academic performance (a study of students of university of Abuja)
»Impact of social media on modern journalism (a study of journalists in Makurdi metropolis)
»Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo)
»Perception of cyber crime among Nigerian youths (a study of Caritas university)
»The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services)
»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )
»Impact of mobile phone on agricultural information among Otukpo farmers
»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers
»Audience perception of Nigerian newspapers on the internet
»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state
»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia)
»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja)
»Importance of indigenous language in broadcasting media
»The effect of AKBC tv peak milk advertisement on the consumers buying habit
»Effect of public relations on the consumer (a case study of premier breweries plc)

Upload Project

Do you have project materials to share? Upload and earn with it.