Effect of marketing strategies on sales performance of small and medium scale enterprises in Nasarawa state Department: Marketing By: Ozoveve4199 Project ID: 8684 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis study examined the effect of marketing strategies on the sales performance of selected Small and Medium Enterprises (SMEs) in Nasarawa State, Nigeria. The research objectives were to determine the effect of promotion strategy, place strategy, and pricing strategy on the sales performance of SMEs in Nasarawa State. A descriptive survey research design was employed for the study. The population consisted of 88 staff from selected bakeries in Nasarawa town, with a sample size of 72 respondents determined using the Taro Yamane formula. Data were collected through structured questionnaires and analyzed using regression analysis. The findings revealed that promotion strategy, place strategy, and pricing strategy all have a significant positive effect on the sales performance of SMEs in Nasarawa State. Based on the results, the study recommends that SMEs should invest in cost-effective promotional activities, optimize distribution channels to enhance accessibility, and adopt competitive yet value-based pricing strategies. Additionally, SMEs should leverage digital platforms to expand their market reach and improve customer engagement. These strategies are essential for enhancing sales performance and ensuring sustainable business growth in a competitive market environment. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The impact of advertising on sales performance»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The impact of sales promotion in the marketing of consumer product in Nigeria»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state