Impact of relationship marketing on customer patronage - case study of Zenith Bank Plc, Mararaba branch, Nasarawa state Department: Marketing By: Ozoveve4199 Project ID: 8740 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThis project examined the impact of relationship marketing on customer patronage (A case study of Zenith Bank Plc, Mararaba Branch, Nasarawa State, Nigeria. This research work aimed at achieving the following objectives: to examine the impact of commitment, trust and effective communication on customer patronage of Zenith Bank Plc. The population sample for the study is 25 in Zenith Bank Plc, Mararaba Branch, Nasarawa State, Nigeria. A total number 25 of questionnaire was distributed and retuned, regression analysis, ordinary least square (OLS) was used to test the hypothesis and the study find out that commitment has impact on customer patronage of Zenith Bank Plc, trust has no impact on customer patronage of Zenith Bank Plc and effective communication has impact on customer patronage of Zenith Bank Plc. Based on these it therefore recommended that the management of Zenith Bank Plc should promptly address customer concerns and complaints to demonstrate dedication to their satisfaction, the management should ensure that they provide value added services such as financial planning assistance investment advice or insurance offerings to attract customers who prioritize tangible benefits alongside trust and that they management should keep customers informed about any changes in products, services fees or policies promptly. Timely updates demonstrate attentiveness to customers. Fostering trust and loyalty....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The impact of advertising on sales performance»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The impact of sales promotion in the marketing of consumer product in Nigeria»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state