Effect of television advertising on consumer buying behaviour in Abuja Metropolis Nigeria Department: Mass Communication By: Ozoveve4199 Project ID: 8837 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThis study examined the effect of television advertising on consumer buying behaviour in Abuja Metropolis, Nigeria. The research objectives are to examine the effect of message appeal, frequency, and credibility on consumer buying behaviour in Abuja Metropolis, Nigeria. A descriptive survey research design was employed for the study. The population for the study was customers within Abuja Metropolis, and 385 respondents were used as the sample size, determined using the Cochran formula. Data were collected using a structured questionnaire and analyzed using regression analysis. The findings revealed that message appeal, frequency, and credibility have significant positive effects on consumer buying behaviour in Abuja Metropolis, Nigeria. Based on this, the researcher recommended that advertisers should prioritize creating persuasive advertising messages that resonate with consumer needs and preferences, ensure consistent and repeated advertising campaigns to strengthen brand awareness, and adopt credible sources, transparent messaging, and authentic endorsements to enhance consumer trust and purchase decisions....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)