Utilization of social media as marketing tool among small and medium businesses Department: Mass Communication By: GodFirst Project ID: 8922 Rating: (5.0) votes: 1Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis study investigates the utilization of social media as a marketing tool among small and medium-sized enterprises (SMEs) in Owerri, Imo State, Nigeria. The research aims to examine the extent to which SMEs in the region use social media for marketing purposes, the types of social media platforms used, the frequency of usage, and the challenges faced in utilizing these platforms. Furthermore, the study explores the perceived effectiveness of social media in helping SMEs achieve their marketing goals, such as increasing brand awareness, customer engagement, and sales. A descriptive research design was adopted for the study, with a sample size of 100 SMEs selected from Owerri using the Yaro Yamane formula. Data was collected through structured questionnaires administered to business owners and managers. The results were analyzed using both descriptive and inferential statistical methods to test the hypotheses and determine the relationship between social media utilization and the marketing performance of SMEs. Findings of the study reveal that social media has become an essential marketing tool for SMEs in Owerri, with Facebook, Instagram, and WhatsApp being the most widely used platforms. While the majority of SMEs report that social media has positively impacted their business growth, challenges such as a lack of expertise, time, and financial constraints hinder optimal usage. Additionally, social media's effectiveness in achieving marketing goals varies, with businesses citing both positive and limited results depending on their strategies and resources. The study concludes that SMEs should invest in developing social media marketing skills, streamline their social media strategies, and allocate sufficient resources to overcome the challenges they face. Keywords: Social Media, Marketing Tool, Small and Medium Enterprises (SMEs), Marketing Performance, Nigeria ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)