The effectiveness of television commercial of Lux soap on the buying habit of housewives - a case study of Owerri north L.G.A Department: Mass Communication By: princeoziddyone Project ID: 1996 Rating: (3.1) votes: 16Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research is on the effectiveness of television commercial of lux soap in the buying habit of housewives. The study is designed to find out the effectiveness of television advertisement of lux soap on housewives. Whether it really affect the buying habit. The data gathering techniques was the survey research method. This survey was carried out through the use of questionnaires administered on the sample population of the whole housewives in Owerri North Local Government area of Imo State. What the researcher has in mind was the television advertisement affects the buying habits of housewives greatly because of its influence of combing sight and sound as well as demonstration. But the researcher’s bias was on the housewives in Owerri North. The instrument for data collection is self administered questionnaires. This instrument was chosen because it would be difficult to interview all housewives in Owerri North local government area orally. The advertisement influences them to change their buying decision. The sample size was drawn from the entire population which was randomly selected out of the area. It has been discovered that housewives have enough time to watch television advert and filler television message to the best of their knowledge and citizen them. Thus, the advert should be planned and created a make them to listen. This study found out whether they are unfounded or based on facts. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)